Independent production company All3Media are the rights holders for Max Headroom The ads were directed by Headroom creator Rocky Morton and produced by MJZ and Channel 4. The campaign is the broadcaster's first digital awareness promotion and it was developed and written by Brett Foraker and Tom Tagholm at Channel 4. The six Max Headroom ads range in length from five seconds to more than a minute.Ĭhannel 4 is also launching a website to provide information about digital switchover. "As part of our ongoing commitment to digital switchover, we wanted to produce a campaign that not only drives awareness of switchover but also stays true to Channel 4's values of doing things differently," said Rufus Radcliffe, head of Channel 4 marketing.
Photograph: Channel 4 The three week campaign, using the strapline "Get set for Digital", also promotes Channel 4's portfolio including E4, Film4, More4 and Channel 4+1.
The campaign, which breaks this Saturday, features Matt Frewer, the actor who played the original Max Headroom.Īds will feature Headroom criticising Channel 4, which created the stuttering digital host in the 1980s, for ignoring his vision of a digital future.
Photograph: Channel 4Ĭhannel 4 is to bring back 1980s creation Max Headroom to front a series of TV ads to raise awareness of the digital switchover. Max Headroom: revived character is played by original actor Matt Frewer.